The Sell: The Secrets of Selling Anything to Anyone
Fredrik Eklund, Bruce Littlefield
Language: English
Pages: 320
ISBN: 1592409520
Format: PDF / Kindle (mobi) / ePub
The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful.
In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away.
Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.
atmosphere. Watch how those at the top of their game talk on the phone, handle meetings, do research, and schedule a calendar. It is all priceless schooling—decades of knowledge and experience injected straight into your brain. When you’re watching a winner, make room on that hard drive because there will be a lot of information coming your way. As an added bonus, if you prove yourself worthy to hang around long enough, for the rest of your life you’ll get to name-drop and say you worked with
just because it’s a proven moneymaker. There are amazing health benefits to smiling. A smile relieves stress, boosts your immune system, and lowers your blood pressure. Those are facts! It’s also a natural drug. Studies have proven that smiling releases serotonin, endorphins, and natural painkillers. That’s a happy cocktail. Further, smiling gives you a natural face-lift because the muscles we use to smile pull the face upward. And who doesn’t want to look better without surgery? Try it right
windows, too cold or too hot, and can smell like someone’s socks. But getting some sort of exercise every day is possible for everyone, and that is a fact. There are other options: yoga, swimming, walking, running, dancing, hiking, martial arts, aerobics, Hula-Hooping, Zumba, CrossFit, Bar Method . . . The list is endless. But you don’t even have to do any of those; there are ways to get a workout in anywhere, because you have a body, and, unless you’re Sandra Bullock, there is gravity
think beyond the money in your bank account (or the cash stuffed in your mattress!) and focus on the things you have that make you feel rich. Remember those priceless things we discussed on page one? Loved ones, children, pets, values, beliefs, spirituality. These are the things that make us truly wealthy, and they are not for sale. If money makes you happy, more power to you, but realize that not having it does not mean you’re a failure. Money certainly provides a certain freedom. Today I could
and feel less worried about the future. 10. Throw a party. Be the one to host a party, and you’re the star. Don’t do it all by yourself. Book a space and a caterer to help you out. Oh, and nine times out of ten, you’ll get a client or a buyer out of the experience. That is, after all, how I built my business. Come on, high-kicker! Let’s fill your Fun Bucket! I want you to really up the ante on your daily experience with nice little gifts for yourself. Improve the quality of your life and you’ll