Technical Communication

Technical Communication

Mike Markel

Language: English

Pages: 768

ISBN: 1457673371

Format: PDF / Kindle (mobi) / ePub


Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today’s highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they’ll encounter on the job.

The text is now accompanied and enhanced by LaunchPad for Technical Communication, an online course space with an interactive e-book, multimedia sample documents for analysis, tutorials on digital writing tools, a new test bank, Learning Curve adaptive quizzes that give students more ways to master the material, and much more. Get all our great course-specific materials in one fully customizable space online; then assign and mix our resources with yours.

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easy to conclude the idea you were working on when you begin writing again. This technique will help you avoid writer’s block, the mental paralysis that can set in when you stare at a blank page. 03_MAR_67948_Ch03_040-055.indd 47 11/29/11 3:29 PM 48 3 Writing Technical Documents TECH TIP How to Modify Templates You can modify an existing document template to address your specific writing situation. You can then save this modified document as a template and use it again in similar writing

States, the third paragraph would probably seem thin. What ­aspect of Japanese culture makes it effective in the context of this letter? 5. Why doesn’t the writer make a more explicit sales pitch at the end of the letter? On TechComm Web To submit your responses to your instructor, click on Interac­ tive Sample ­Documents for Ch. 5 on . 2012 July 3 05_MAR_67948_Ch05_083-117.indd 103 11/29/11 3:30 PM 104 5 Analyzing Your Audience and Purpose Applying What

secondary research. Primary research involves creating technical Field Research  139 information yourself. Secondary research involves collecting infor- Interviews  140 mation that other people have already discovered or created. This Inquiries  142 chapter presents secondary research first. Why? Because you will Questionnaires  142 probably do secondary research first. To design the experiments or the field research that goes into primary research, you need a thorough understanding of

information on the site and information in printed documents published by the school. In those cases in which they overlap, is the information on the site merely a duplication of the printed information, or has it been revised to take advantage of the unique capabilities of the Web? In a memo to your instructor, present your findings and recommend ways to improve the site. a. Does your company provide tuition reimbursement for its employees? Yes_____ No_____ Case 6: Revising a Questionnaire

Using Basic Organizational Patterns Every argument calls for its own organizational pattern. Table 7.1 explains the relationship between organizational patterns and the kinds of information you want to present. Ta b l e For a discussion of organizing information, see Paradigm Online Writing Assistant. Click on Links Library for Ch. 7 on . 7.1  c  Organizational Patterns and the Kinds of Information You Want to Present If you want to . . . Consider using this

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