Seducing the Boys Club: Uncensored Tactics from a Woman at the Top
Nina DiSesa
Language: English
Pages: 256
ISBN: 034549699X
Format: PDF / Kindle (mobi) / ePub
Fact #1: Forty years after the feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women.
Fact #2: The playing field is not level.
Fact #3: You need to get over this.
Chairman of the flagship office of the largest advertising agency network in the world, Nina DiSesa is a master communicator, a ceiling crasher, and a big-time realist. In Seducing the Boys Club, DiSesa shows you how S&M–seduction and manipulation–is the secret to winning over (and surpassing) the big guys. She asserts that women need to meld their “female” characteristics (nurturing, compassion, intuition) with “male” traits (decisiveness, focus, confidence, humor) to expand their professional horizons. DiSesa also shares her practical, outrageous, and even controversial maxims for making it, including
• Learn to appreciate men. Men like women who like them.
• Remember that women are biologically wired to succeed.
• If you want to make a name for yourself, find a mess and fix it. A secure and comfortable job only holds you back.
• Act brave and you will look brave.
• Screw the rules. Make up your own.
Whether dead-on funny or deadly serious, DiSesa is always on her game, always on message, and absolutely on target as she arms women (men, too!) with the can-do confidence and no-compromises attitude they need to climb as high as their ambition can carry them–while keeping their standards impeccable and their integrity intact.
become my Frank? Maybe it was right about the time it became clear that I not only had to protect him, I had to win him over. More important, I wanted to win him over. It was essential to earn his respect and have him value me as a true partner. And this had to be done quickly, or we would be separated as a team. If that happened, I knew my next partner would be a loser, someone who wasn’t as creative or driven to work as hard as Frank was. That was the one thing I really liked about him. He was
this,” and luckily, he was in need of my services again. Pops: Michael had just sold a TV commercial that was a big musical extravaganza to introduce a new product for General Foods called Jell-O Gelatin Pops. I didn’t know much about TV commercials at the time, but even to my untrained eye this one looked like a disaster. It featured unconnected scenes (those dratted vignettes) of various people eating Jell-O Gelatin Pops on the beach and singing—in rhyme—all of the copy points that made this
what will make them laugh or at least smile at you with a quick Handshake Quip. This is a fast verbal jab while you have them in your grasp and they least expect it. It can take many forms. A veiled compliment usually works, like: “Nice tie. Did you pick it out? No, wait. It was a gift, right?” If he laughs, it tells me something: He’s not too full of himself, he’s not uptight, and he probably has good taste in ties, among other things. If he doesn’t laugh, I learn even more. I am wary of a man
After losing the Coke business ten years earlier, McCann was finally getting another crack at this beloved brand, and as chief creative officer of the New York office, I was leading the charge. We’d been working on Coca-Cola for a few weeks. My very best creative people were working exclusively on breakthrough ideas so we could knock the socks off these new clients. Our first big meeting was at Coke’s headquarters in Atlanta, Georgia. We arrived armed with twenty television commercials and four
us. When I introduced Jonathan, who would unveil his brilliant line, I said something very pompous to the MasterCard clients (Nick Utton and Larry Flanagan). “Remember this moment clearly,” I said. “A year from now, when this campaign makes marketing history…when you become some of the most famous marketers of the century…remember how you felt the very first moment you saw this line and the creative that follows.” And I pointed to the line we had boarded and mounted on an easel, covered with a