Food, Agri-Culture and Tourism: Linking Local Gastronomy and Rural Tourism: Interdisciplinary Perspectives (English, German and Italian Edition)
Language: English
Pages: 197
ISBN: 3642113605
Format: PDF / Kindle (mobi) / ePub
This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provide ideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.
Agricultural Economics and Engineering Faculty of Agriculture University of Bologna, Italy {francesca.regoli, matteo.vittuari, andrea.segre}@unibo.it Abstract The shift of agriculture from the sole production of food and fibre to the provision of services has led to the development of a new rural development paradigm focused on diversification, rural non-farm economics, local resources, and social interactions. Among diversification strategies, rural tourism (RT) has emerged as one of the main
diverse level of involvement that tourists are willing to accept. If the tourist interest in the agricultural world is no more than a mild curiosity, with no real desire to get directly involved in the everyday life of the countryside, it is logical to propose a more “sheltered” and “diluted” experience. This would often offer a high level of comfort (the swimming pool!), but is essentially distant from the daily life of a farm. Such a model would work well for agritourism located near “art
Hall, C.M., (2003). Food tourism around the world: development, management and markets. Oxford. Italian law No. 268; July 27, 1999, Disciplina delle “Strade del vino”, Gazzetta Ufficiale della Repubblica Italiana, No.185, 9 agosto 1999. OECD (1999). Cultivating Rural Amenities. An economic Development Perspective. Paris: author. Opportunities of cooperative marketing using the example of the wine region Saale-Unstrut Axel Dreyer Juliane Müller Tourism Marketing University of Applied Sciences
historical vineyard of the painter and sculptor Max Klinger is only a few metres away. The Saale cycle tour route leads right past this location. Figure 8. Lock operations on the Unstrut River 1992 – 2004 15.581 14.793 10.765 04 20 02 20 00 20 98 19 96 7.619 5.901 5.049 2.607 3.565 2.256 951 19 94 361 319 94 19 19 92 18.000 16.000 14.000 12.000 10.000 8.000 6.000 4.000 2.000 0 Source: Landesbetrieb für Hochwasserschutz und Wasserwirtschaft Sachsen-Anhalt, retrieved November 10,
2009). A further consumer- and demand-related research strand studies cause effect relationships between online satisfaction and the competitive performance of tourism enterprises and organisations. However, since experience- and emotion-oriented communication grew in importance as human-centric computing and emotionally intelligent interfaces emerged in tourism practice, the identification of the drivers behind online satisfaction and its impact on loyalty both to an organisation’s programmes,