Content is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben

Language: English

Pages: 228

ISBN: 1857885732

Format: PDF / Kindle (mobi) / ePub

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn what types of content best suit your specific business, market, and industry; how key content tactics influence search engine rankings and sales conversion; how to leverage social media to connect with your target market; and how to merge the many elements of your web presence. Content is Currency can teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.














grammar, it displays information about the reading level of the document. The test checks syllables per word and words per sentence, scoring on a one hundred-point scale. The higher your score, the easier the copy is to understand. Putting It All Together—Harmonizing Your Content When you finish writing your content, how do you ensure everything looks good, sounds good, and generally “works”? Performing all the separate pieces—making sure you write about product or service benefits,

teleseminars. Of course, this type of content has also exploded in popularity on the web, although it’s dwarfed by video. I’ll show you how to produce, edit, optimize, and launch audio content easily and affordably for your business. We then dive headfirst into mobile content. As you’ll see, this quickly growing and very compelling type of content is changing everything. And although we are right in the middle of its development and things are changing every day, we’ll get into the basics of

Facebook or YouTube, and sites that you give a thumbs-up to on social bookmarking sites like StumbleUpon. But knowing how to write and publish content for a social media world can be a challenge—and can be very time consuming. How do you do it and why is it important? We’ll get to that very soon … Social Media Is Expanding Like Crazy It seems like with every blog I frequent, the topics covered have morphed into a social media cornucopia of delights. The topic used to just be “social

Types of social media content 3. Finding time to create social media content By reviewing these three areas and understanding how the information can apply to your business, you can make the very most of social media and stay out in front of your competitors. In terms of getting your feet wet, you may want to contribute first by joining existing social discussions about other content. See what people are talking about and what types of content are the most popular. So, let’s get right into it

virtual one. This is one reason that many companies have cut the number of trade shows they attend and exhibit at. There may be no need, when they can simply hold a low-cost, efficiently delivered webinar. Webinars also provide a great way to reach out to prospects by phone or e-mail, both before and after an event. This is a natural relationship builder. After all the phone calls, e-mails, and the actual webinar, you practically know your prospects! So, web seminars are educational, social,

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