Better and Faster: The Proven Path to Unstoppable Ideas
Jeremy Gutsche
Language: English
Pages: 272
ISBN: 0385346549
Format: PDF / Kindle (mobi) / ePub
What great ideas are you missing that are so close within your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.
This book will make you BETTER by teaching you how to overcome 3 neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you FASTER by teaching you 6 patterns of opportunity – Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Now, for the first time, you can learn the same tactics to out-innovate, outsmart and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
might have earned as an economist, but she learned how to design her own attire. Her ambition stemmed from her mother, a Holocaust survivor who taught her fear was never an option. On her journey of self-discovery, she fell in love, but not with just any man—rather, with a prince. She became Her Highness Princess Diane von Furstenberg, better known today by her brand: DVF. Like most royalty, Princess von Furstenberg didn’t have to work, but she never lost her longing to build a fashion brand.
clothing, and “next besting,” whereby consumers avoid the most expensive brands and look for alternatives. Amoruso’s timing was perfect: The financial markets were falling just as public interest in retro and vintage clothing was thriving. While other clothing retailers were cutting back to conservatively weather the economic storm, Amoruso thrived during the downturn. She ramped up her business, positioning NastyGal to become the vintage clothing market leader. She filled a gap in the
Instead of fighting the trend, they dreamed up ways to channel rebellion’s momentum. Enlisting Achtung, a digital ad agency, Waternet developed Potje Pissen, an interactive, videogame-like urinal system. Potje Pissen was a new kind of outdoor competitive game not unlike carnival water pistol games. Without the pistol. All you needed was a full bladder and good aim to win. The clever name means “piss off.” Achtung’s promotional video half-jokingly suggested, “To get [men] peeing in the right
of witnesses. That sounds a lot like what doctors do.… The psychology is different, but the pattern is the same.” Based on Gold’s words, we can see that Watson’s ethos is this book’s ethos. From fashion to tech to finance, patterns have the potential to shortcut an individual’s way to success. SUB-PATTERNS OF ACCELERATION PERFECTION Creating a perfect product is more complicated and expensive than creating one that is simply great. Companies typically respond by striking a balance between
RESTAURANT IN 30 DAYS Have you ever dreamed of opening your own restaurant or bar? Whether you have or not, let’s use this example as a mental exercise to see just how the patterns you’ve learned about in this book can be put into action. So do me a favor and fast-forward your life and imagine that you’ve quit your job. But you’re too vital and creative to simply retire. So you decide to open a restaurant. How would you choose the cuisine? Would you serve fast food, or would you aim for fine